The designer from Indi-go-go Upcycling, Jenny Goings, (far left) has been in the music industry for over 30 years and just in the past few years started slow-stitching and playing with denim to create upcycled wearable art. Her inspiration is music- it gets her in the creative zone, and she spends almost every moment of her free time, bleaching, painting, sunprinting, collaging denim pieces, and hand-sewing while singing to a Jack White playlist. You might catch some rock and roll rebellion in her work.

​

Surrounding Jenny is circle of women she knows from her local music community, (several in the pic above and more!) who bring her denim, model, photograph and cheer her on. One, a fashion industry professional, Eliza Ryan (holding her son on her shoulder), was the first to take notice and quickly became her consultant. Eliza has been instrumental in keying in on how Indi-go-go designs appeal to today’s customers and guiding the development of the Indi-go-go label.

​

Susie Rafelo, owner of A Step Above, is Indi-go-go's newest super-advocate. She is all about empowering women artisans and because of her, Indi-go-go’s customer base hit the Philadelphia area, where you can shop in-person. A Step Above, on King Street in Malvern, PA carries Indi-go-go jeans, jackets and skirts in their beautiful shop of sustainable, fair trade and handmade items.